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Programme for the future

"Aareal 2020 – Adjust. Advance. Achieve." is our response to the challenges of the future, through which we will build the foundations for Aareal Bank Group's continued growth.


Protecting the base whilst unlocking new potential 

”With our Aareal 2020 programme, we are taking on the challenges of the future. In an environment characterised by technological evolution, changing customer needs and tougher competition, we are protecting our strong foundation and, at the same time, unlocking new revenue potential. Leveraging our successful business model, we are expanding the market position of both Group segments.“ 

Hell Hermann J Merkens Gross
In an environment characterised by technological evolution, changing customer needs and tougher competition, we are protecting our strong foundation and, at the same time, unlocking new revenue potential. Hermann J. Merkens Chairman of the Management Board

The Programme

In order to achieve our goals, we launched our strategic ”Aareal 2020“ programme in the spring of 2016. 

It consists of three parts: 

Adjust.

Establishing structures and processes, which allow us not only to keep up with growing and rapidly changing requirements, but to also shape these changes. 

Advance.

Further developing the existing service portfolios with a consistent focus on clients – by gaining new customer groups and tapping new markets, and thus new revenue potential as well. 

Achieve.

Creating sustainable values for clients, shareholders and investors, as well as for employees. 

Implementing the strategy within the segments

CRE: Commercial Real Estate; SRM Supplier Relationship Management; BRM: Building Relationship Management; CMR: Customer Relationship Management

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