Mr Huchting, why is everyone talking
about the development of corporate
"In this digital age, certain behavioural standards are crucial and imperative for success if
a company wants to gain a competitive edge.
For us at Aareal Bank Group, a consistent
focus on our clients, a high level of agility
and an above-average innovative capability
are central factors which support us in strengthening our market position and enhancing our
role as a digital pioneer. Such behavioural
standards and priorities cannot simply be
mandated, and they don’t just change overnight either. They have to be incorporated
into the corporate culture – and from there,
impact on the actual behaviour of all employees and executives."
So, when talking about client focus,
agility and innovative capabilities, what
exactly does that mean?
"Focusing on our clients means making them
the centre of our attention, it means knowing
and understanding our clients and establish
ing trusting partnerships with them. Being able
to react swiftly and implement changes in a
dynamic environment with complex requirements – that is our understanding of agility.
It is reflected, for example, in the way we proceed: we think and act with an entrepreneurial
spirit, we engage in crossdivisional and cross
company collaboration, and work fast and
efficiently. And, last but not least, being innovative means continuously searching for new
impulses to enhance our work and our clients’
success, having the courage to question the
status quo, and giving each and every one of
our employees the flexibility and personal
freedom they need to learn and develop new