- Develop new digital solutions We want to provide innovative solutions in the areas of customer relationship management (CRM), business relationship management (BRM) and supply relationship management (SRM) – based on a digital platform strategy. Close cooperation with startup companies ensures our solutions are as innovative as possible, and at the same time benefit our clients as much as possible.
- Development of new financing and payment transaction solutions We are extending our range of services with tailormade apps, together with payment transaction and data processing solutions. Simultaneously, we are creating a new platform for our digital products with an online portal.
- Further development of our existing product portfolio We are engaged upon further systematic development of our existing products, creating solutions which set technological standards. Our ERP portfolio and our BK 01 product family are especially important. We will also transfer solutions, which have only been used nationally until now, into other countries.
- Optimisation of organisational performance We are using the opportunity that digitalisation offers us to further develop and improve our customer communication channels. Hence we are expanding our digitally supported customer service offers, optimising our customer care and database systems, and organising our sales network in a more flexible way. We are also aiming at generating new potential synergies for product development.
We support our customers with new products and services, optimising their business processes and enhancing the latter’s efficiency. By digitalising their processes, companies can increase customer satisfaction and thus also the level of customer loyalty. Another opportunity that digitalisation provides is to be able to create the foundation of a modern infrastructure with a comfortable interface, and to enable a system-integrated electronic data interchange with optimised processing operations for our clients and their business models.
Our digital roadmap also encompasses the expansion of activities into new countries, as well as extending the range of activities in countries where we are already active. Our scheduled new products serve as promising market entry and differentiation opportunities. Therefore, our digital roadmap acts as a central pillar of our growth strategy, in which the three specific thrusts – Adjust. Advance. Achieve. – are firmly rooted.